Platforms & Strategy in the Age of Networked Markets


Uber. Airbnb. Apple. All of these companies are industry leaders. They disrupted their markets when they launched. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. In this lecture, we will discuss how platforms generate economic value and how they differentiate from conventional companies.

We will analyze the strategies of existing companies in building and sustaining and discuss how new businesses can compete in networked markets.


C4E Series of Lectures on Innovation & Entrepreneurship - Spring 2021


Speaker: Ariana Polyviou Lecturer in Information Systems Management at the School of Business - University of Nicosia, Research fellow at the Center of Entrepreneurship(C4E) - UCY

Ariana Polyviou is a Lecturer (equiv. to Assistant Professor in the U.S.) in Information Systems Management at the School of Business of the University of Nicosia, Cyprus. She is also a research fellow at the Center of Entrepreneurship at the University of Cyprus. She holds a Ph.D. in Management of Information Systems (Athens University of Economic and Business), MSc in Human-Computer Interaction (University College London) and BEng in Computer Science (University of York).

Before joining the University of Nicosia, Dr. Polyviou served as a Postdoctoral Fellow at the University of Cyprus and a Visiting Researcher at the London School of Economics and Political Science (LSE).  She has received several awards and scholarships for her research and she has been as a Marie Skłodowska-Curie fellow during her doctoral studies. Her research interests are relevant to business analytics, digital business strategy, digital transformation, blockchain technologies, and entrepreneurship. Her research is published in leading publication outlets in the field of Information Systems and Systems Sciences and she has received the best paper award at the 2015 Mediterranean Conference in Information Systems.

When: Wednesday February 03, 17:00-19:00

Where: Online event (link to enter the event provided on registration)


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  • Centre for Entrepreneurship

RVSP until February 10 2021 at: here or

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