Marketing for Non-Marketers


In this 60-minute lecture you will learn the basics of how to approach and frame marketing strategies properly. The areas of focus will include:

  • Gathering an understanding of your target market
  • Measuring the distance between your product and clientele
  • Ways to implement and test marketing strategies


C4E Series of Lectures on Innovation & Entrepreneurship - Spring 2021


Speaker: Gabriel T. Colic, Co-founder and General Manager for Cyprus at FlexCar, FlexCar

Gabriel T. Colic is currently co-founder and General Manager for Cyprus at FlexCar - the flexible all-inclusive car subscription alternative to regular buying, financing and leasing. Prior to FlexCar Gabriel has been working in Business Development at Berlin based tech scale-up Grover, setting up and managing the B2B department and gained initial experience in corporate M&A, Institutional Sales and HR within the German financial sector. Gabriel holds a degree in Economics from Maastricht University and the University of Munich.


When: Wednesday March 24, 17:00-18:00

Where: Online event (link to enter the event provided on registration through Eventbrite)


* Photography, audio, and video recording may occur at a UCY public event. By taking part, you grant UCY full rights to use the audiovisual material for publicity purposes. If you do not wish to be a part of the audiovisual coverage, you are kindly requested to inform the event organizer. More info for the EU General Data Protection Regulation (‘GDPR’) here.


  • Centre for Entrepreneurship

RVSP until March 23 2021 at: here or

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