‘Predicting investment trends by seeing the world through consumers’ eyes’



Through three stories and an honest looking glass of failure and resilience, Evangelina shares the importance of pivoting career paths to become the authentic self. The diversity of past experiences – and the knowledge acquired with it – eventually come together in the long-term to accelerate new opportunities that wouldn’t have been available otherwise. In the journey of finding our passion, we can only connect the dots looking backwards. Who knows what would have happened, had all this not happened?


C4E 101: Series of Lectures in Innovation and Entrepreneurship – Fall 2022


Speaker: Tassos Stassopoulos, Founder and Chief Investment Officer of Trinetra Investment Management

Tassos Stassopoulos is the Founder and Chief Investment Officer of Trinetra Investment Management, a dedicated investment boutique that seeks to gain an edge through its deep understanding of consumer behaviour.

Over the past 13 years, Tassos has led 27 ethnographic studies in 15 different Emerging Markets from the favelas of Brazil and drug trafficking villages in Mexico to the villages of rural India and the grasslands of Inner Mongolia. He has written in the Financial Times, and his ground-breaking work on the predictive power of analysing people's fridges was the subject of a BBC program called "Fridgeonomics".

In 2016 he founded Trinetra Investment Management, which uses ethnographic research to capture growth opportunities in emerging markets. Trinetra believes that consumers themselves dictate long-term trends, not the companies that sell to them, so studies consumers in their homes, in villages and town across Emerging Markets, providing a unique insight into their lives, challenges and the solutions that they see to their own problems.

Tassos read Economics at Cambridge University before qualifying as a Chartered Accountant with Arthur Andersen and then becoming a management consultant.


When: Friday November 25, 16:00-17:00

Where: LRC014 - Learning Resource Centre "Stelios Ioannou"/ UCY Library 


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  • Centre for Entrepreneurship

RVSP until November 24 2022 at: here or

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