“The power of purposeful curiosity: How asking the right questions will change your life”



We are constantly bombarded by a flood of information through social media, texts, email, and streaming services that distract us from seeking deeper understanding and knowledge. And yet when we dedicate time to hone our interests and expertise, curiosity - if harnessed purposefully - can take us to unexpected places and provide new paths to fulfilment and success. Based on interviews with hyper-curious people - including Formula One engineers, scientists working to grow food on Mars, polar explorers, athletes, and Michelin-starred chefs, I will explain how accomplished individuals cut through the 'noise' of information overload and use the productive power of curiosity to discover, create and succeed.


Innovation & Entrepreneurship Forum: “The Curious Entrepreneur” - The PwC Distinguished Lecture


Speaker: Costas Andriopoulos, Professor of Innovation and Entrepreneurship, Bayes Business School, University of London

Costas Andriopoulos is a Professor of Innovation and Entrepreneurship. He joined Bayes Business School (formerly Cass) in September 2014. Before joining Bayes, Costas held a Chair in Strategy at Cardiff Business School, and, prior to that held posts at Brunel Business School, University of Aberdeen Business School and the University of Strathclyde Business School. He has also been a visiting Professor at Said Business School (University of Oxford), Indian Institute of Management (Ahmedabad), Grenoble Ecole de Management, International Hellenic University, and ALBA Graduate Business School.

His main research interests focus on how organizational paradoxes enable innovation in the face of changing technological environments. In particular, he studies how entrepreneurial firms in high-velocity markets can excel at both incremental (exploiting current capabilities) and discontinuous innovation (exploring into new space).

His research, funded by the Carnegie Trust and the Institute for Innovation & Information Productivity has been published in leading academic journals such as Organization Science, Human Relations, Long Range Planning, California Management Review, European Journal of Marketing, International Small Business Journal, among others. He is the co-author of the book “Managing Change, Creativity and Innovation” (2nd Edition, Sage, 2014). Currently Professor Andriopoulos is working on a book about corporate curiosity.

Professor Andriopoulos is an award-winning teacher. He teaches New Venture Creation at the EMBA programme and New Product Innovation at the MSc in Marketing Strategy and Innovation at Bayes Business School (formerly Cass). He has taught executive and senior leadership teams how to manage organizational change and innovation, high-performing teams, entrepreneurial/design thinking, strategic paradoxes and breakthrough innovation. In his teaching, he systematically intertwines theory and practical application (e.g. teaching cases, simulations, in-class exercises).

You can follow him on Twitter @candriopoulos. For more information, you can also check his personal website:


When: Wednesday November 30, 10:15-10:45

Where: Auditorium B108, Anastasios Leventis Council & Senate Building, University of Cyprus


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  • Centre for Entrepreneurship

  • Pwc Cyprus

RVSP until November 29 2022 at: here or

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